Believe it or not, engaging and motivating your current employees is a key factor in attracting quality talent for your company. Your employees are probably your most powerful advertising asset and how they perceive your company will most likely be how a potential new employee will view you.

How to attract top performers

To make sure you attract high calibre potential employees, you need to understand what motivates your current employees to work for you. By promoting your unique values and ethos, potential employees can gain a useful insight into what it’s like working for you. This will help them to decide whether your company is a good fit for them.

How can your company attract the best employees if you’re not as famous as the likes of Google or Apple?

Top performers will choose to work for a company if they share the same professional values and culture. So you need to make sure you actively promote the values your company is based on – make sure they’re on your website, social media feeds and all promotional materials. Word of mouth also goes a long way to promoting your brand – and employees can be most valuable here as they will give the ‘what it’s really like’ view.

The opportunity to develop both personally and professionally is crucial for job satisfaction. Potential employees want to work for a company that can help progress their career and expand their existing skills. Do you offer ongoing training and development? Are there opportunities for growth and promotion? Do you offer employee rewards?

An environment of continual learning and progression will not only help to engage existing employees but it will enhance your reputation as an attractive employer.

Building your employer brand and culture with your current employees will allow you to give an honest representation of your company to potential employees, attracting those who share the same values that you want to promote within your company.

If you need help to promote job opportunities within your company please get in touch or if you’re looking for high quality candidates, fill in our on-line form here.